In 2012 Tourism Partnership North Wales (TPNW) commissioned Pearlfisher to create a brand identity that firmly establishes North Wales as the destination for outdoor activity in the UK.

Pearlfisher’s task was to define a unique, compelling and ownable brand positioning for the north Wales outdoor sector and the numerous businesses within it. The final report can be found here: Heart of Adventure Final Report

Pearlfisher arrived at: The Heart of Adventure and concluded that:
“This statement celebrates your excellence in the outdoor sector, while pulling together your three brand differentiators; demonstrating your compact environment, your central  location And the emotional importance of your cultural heritage.”